When it comes time for you to start your mobile marketing plan, you may wonder where to begin, as there are so many things to consider when trying to promote your business. Read on to explore ways to use mobile technologies to your marketing advantage.
Every printed ad you publish should include a QR code for those with smartphones. Anyone with a smart phone can scan this code and access your website. Print the QR codes on brochures, posters, catalogs and business cards. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Keep you messages short and easy to understand in your mobile marketing efforts. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Get your point across in as few characters as possible to be successful.
On your site in particular, you need to learn to say more with less in your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
By closely monitoring your competitors, you can become more informed about the business environment. You need to stand apart from the competition.
You need to have a home base if you are developing a mobile platform that will stand alone. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Do not develop your business solely on a mobile platform.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Realize that is an issue and act accordingly.
As you can see, most mobile marketing techniques share some fundamentals. They just vary in terms of technology and application. When trying to decide which method will work best for you, you will want to use common sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.
